Reports
Generate weekly agency reports, churn analyses, and per-client PDF reports.
AccountWatch offers several report types to help you communicate client health internally and externally. Reports are AI-generated and based on actual conversation data.
Report Types
Weekly Agency Report
An agency-wide summary covering all clients for the past week. Includes:
- Portfolio health overview (average score, trending up/down counts)
- Per-client health score changes with AI commentary
- Notable events (score drops, upsell detections, churn risks)
- Actionable recommendations for the coming week
Generate from Reports > Weekly Reports. Each report covers a calendar week and can be regenerated if needed.
Churn Analysis Report
When you mark a client as churned, AccountWatch automatically generates a post-mortem analysis:
- Timeline of health score changes leading up to the churn
- Key conversation moments where warning signs appeared
- Root cause analysis (what went wrong)
- Whether the churn was preventable and what could have been done differently
Access these from Reports > Churn Analysis.
Per-Client PDF Report
Generate a detailed PDF for any individual client from their detail page. The PDF includes:
- Current health score and trend
- Communication summary
- Team assignments and response times
- AI-generated insights and recommendations
Useful for sharing with stakeholders or including in QBR presentations.
Report Templates
Additional report templates are on the roadmap:
- Quarterly Business Review (QBR) — Comprehensive quarterly analysis
- Response Time Analytics — Team performance metrics
- Performance Dashboard — Visual summary of key metrics
Generating a Report
- Navigate to the Reports section
- Select the report type tab
- Click Generate Report (for weekly) or select a specific entry
- Wait for AI processing (typically 10–30 seconds)
- View the report inline or download as PDF
Next Steps
- Set up team roles so reports include team attribution
- Understand billing — report generation counts toward your plan